Isak (LIV, Forward, £10.6m)

Verdict: SELL

Isak's premium price tag is simply not justified by his dire returns and poor form, making him an immediate sell for managers looking for attacking hauls.

The Reasoning

Fitness & Availability: Isak is fully available and has no injury concerns, which is a positive, but his on-field performance is the critical issue.
Recent Performance: Despite being a Liverpool forward, Isak has managed a paltry 8 points in 7 gameweeks, with just one assist and zero goals. He's blanked in 6 of his 7 appearances, which is simply not good enough for a player commanding a £10.6m price tag. His form of 2.7 reflects this poor output.
Upcoming Fixtures: Liverpool face Manchester United (H), Brentford (A), and Aston Villa (H) in the next three. While these fixtures offer some potential, Isak's current form suggests he's unlikely to suddenly start hauling, even against these opponents.
Underlying Stats: His ICT Index of 5.7 is alarmingly low for a premium forward. With 0 goals from 7 games, his threat (25.0) and influence (19.2) are underwhelming, indicating a lack of consistent goal threat or involvement in key attacking plays. His points per million (0.75) is abysmal.

Risks

The primary risk is Isak's continued lack of FPL returns despite his premium price. He's currently being heavily transferred out (over 100k transfers out this GW), indicating a likely price drop. His poor form could also lead to reduced minutes or rotation within a strong Liverpool attack.

Alternative Options

Given Isak's price point, managers have several strong alternatives. Consider downgrading to an in-form mid-price forward like Ollie Watkins (£8.5m, AVL) or Julian Alvarez (£7.0m, MCI) to free up funds. If you have the budget, and don't own them, Erling Haaland or Harry Kane remain the gold standard.

The Strategic Play

Isak is a luxury transfer out. His price is likely to fall further, and holding him is a gamble that has not paid off. Managers should look to move him on immediately to free up significant funds and invest in a more reliable, in-form forward or strengthen other areas of their squad. Don't wait for a miraculous turnaround; cut your losses and reinvest.

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